Here’s a Question for You: What Are E-Cigs?

header_img_banner_how_it_worksIf you’re new to e-cigarettes, you may be wondering exactly what they are. You may have seen them, you may have heard of them, but if you’re wanting to know more about how e-cigs work and exactly what they do, read on!

Beginners start somewhere, even when it comes to electronic cigarettes. Guaranteed, if you were curious and confused before reading this, you won’t be afterwards! And, if you’re a tobacco smoker, you may even be interested in trying our e-cigs just to finalize the experience for yourself!

E-cigarettes are electronic cigarettes. They contain no tobacco, produce no tar, emit no smoke, and produce no odor. They are powered by electricity, not fire. However, they provide an experience that recreates the whole process of smoking, including the nicotine.

There are several main components to e-cigarettes: the battery, the cartridge, the atomizer (which is held inside of the cartridge) and the e-cigarette unit that houses them all. Inside of the disposable cartridge is a specifically measured amount of liquid nicotine, this is what gets vaporized during the smoking process. It gives the user the feeling of smoking, with vapor instead of smoke, all the while carrying the nicotine.

E-cigs can look almost identical to traditional cigarettes, down to the slightest details, including the light on the end, yet they are made of entirely different materials. Inside of an e-cigarette is a battery, which gets its power from being charged. There is also a microprocessor smart chip, which works by activating once a signal is sent when the user puffs on the unit. The battery then sends a charge of power to the atomizer inside of the cartridge, which in turn heats the e-liquid, vaporizing it into the hit for the user. All of this happens within seconds of the user bringing the e-cigarette to their mouth and puffing!

It’s amazing how much technology goes into these little devices, isn’t it? In short, e-cigarettes are electronic cigarettes. They are alternative cigarettes. And they are smokeless cigarettes. While these are all names they are called, they basically describe these awesome products that make smoking possible sans the smoke!

Celebs and Their E-Cigs: Who’s Vaping Now?

75f7e9a20b5daa6066126a523e081c26Electronic cigarettes and celebrities go hand in hand, or shall we say like an e-cig in hand? Vaping has enabled celebrities, in the age of smoking being uncool, to retain their hip status and still have their nicotine fix. Since electronic cigarettes hit the American market, celebrities were among the first to grab them. Known for being ahead of the trends, it was a good move on their part because not only did it bring them attention for hyping up a new product, it gave e-cigs instant credibility because trendsetters were on to them. Here’s a look at why e-cigarettes are so popular.

Fast forward to the present, and the number of stars who vape in the spotlight are countless. Now, with the e-cigarette movement hotter than ever, and more and more users happy to have made the switch to vapor smoking, celebrities have only contributed to their rise.

As of late, the celebs who have been proudly vaping in public, and getting photographed doing so have been many. We love that they are setting a great example for those who take inspiration in them by vaping proudly, and for choosing not to smoke tobacco cigarettes. Considering the bad reputation cigarettes have acquired, and the fact that no one really looks cool smoking traditional smokes anymore, it’s no wonder the Hollywood set has switched to vapor.

Some of the stars who are flaunting their e-cigarettes include Katherine Heigl, Kate Moss, Leonardo DiCaprio, Simon Cowell, Alexa Chung, Catherine Zeta-Jones, Julia Louis-Dreyfus, Katy Perry, John Cusack, Jack Nicholson, Sean Penn, Lindsay Lohan, Robert Pattinson, Kevin Connolly, Dennis Quaid, Britney Spears, Christina Milian, Bruno Mars, Charlie Sheen, and Johnny Depp throughout his role in the film “The Tourist.”

Quite an A-list full of star power, making great smoking choices right? With all of these celebs getting headlines for their e-smoking, and proudly showing off their alternative cigarettes on camera, it only goes to show how big this movement is, and how Hollywood is leading the pack!

The Most Littered Item in the World: Cigarettes

cigarette-butts-2As if you needed another reason to drop the cigarettes for good, recent news tells us that cigarettes are the world’s most polluted item. And there’s a lot of pollution in this big wide world of ours! Electronic cigarettes are the more environmental choice for tons of reasons, and when you consider that it’s the responsibility of every person to keep this planet clean, it’s one more (really good) reason to make the switch to alternative smoking options.

Perhaps the problem with cigarettes is, is that they are just too easy to drop on the ground when they’re finished being smoked. Maybe the smokers who drop them just assume because they are so small, it doesn’t really matter. Sure, they’re tiny, insignificant, finished, seemingly made of paper that may biodegrade, but in reality they are anything but!

Cigarette butts are loaded with toxins, the filters are made of additional chemicals that do not actually biodegrade, and when they hit the ground, they unleash all of these chemicals into the environment where they are tossed. Lovely, isn’t it?

When cigarette butts are left laying around, floating in bodies of water, and piled into the ground, they are a constant target of wildlife. Fish, marine mammals and birds typically mistake them for food and eat them, with often ill consequences.

While it may seem like pollution isn’t that big of a problem, it is on a global scale. Cigarettes belong trash bins when they are done; nowhere else, no exceptions. As casually acceptable as some smokers find discarding their cigarettes this way to be, it isn’t.

If you’re looking for a better way to smoke, and to avoid being a part of this massive environmental problem, consider electric cigarettes. They are very much reusable for a long period of time. The cartridges and liquids used in them usually go a long distance, much farther than a single pack of cigarettes. Because cartridges are made of plastic or metal of some sort, they are much easier to toss in a receptacle, as opposed to on the ground somewhere; most people will not be changing their cartridges in such casual settings anyway. They accumulate less waste overall, promote recycling for disposal, and they encourage users to use a single product for a longer period of time instead of constant (often irresponsible) disposal.

Looking to make the switch to electronic cigarettes now? Check out our e-cigarette starter kits; there’s no better place to start!

The Life of a Vaper: Things only One who Vapes Experiences

e-cigarette-cartoonNeed some e-smoker humor to brighten your day? Ever get the feeling when you’re vaping that you’re experiencing things only someone who vapes would get? You’re not the only one! Here are some occurrences you’ve surely felt at some point or another, and proof that you aren’t alone in all the little things that make it awesome to vape!

-When you taste something really amazing, like an exotic dessert or tropical fruit and think, “wow, that would be an awesome cartridge flavor!”

-When you suddenly smell the odor of cigarettes and get grossed out, only to remember that you previously spent years surrounded in that funk! Thank goodness you switched, right?

-When you first started vaping, how many times did you forget that you no longer needed lighters to get it going?

-On the same lines, have you ever (irresponsibly) tossed your e-cig out the car window, forgetting it wasn’t a traditional cigarette?

-You get excited when you are on line in a convenience store and see the prices of cigarettes; it’s so nice to see your money go elsewhere! $12 a pack is outrageously ridiculous, and unaffordable if you are smoking a pack a day.

-You tend to experience euphoria every month when your supply of cartridges arrives at your door via the Cartridge Replenishment Program; never again will you be dipping out at midnight for a pack of cigarettes!

-You feel thrilled and thankful when you can lay in bed and peacefully vape next to a nonsmoking, smoke-hating partner as you cuddle and watch tv together, knowing it was never possible when you smoked cigarettes.

-When you vape openly in public, and you get to avoid the typical nasty stares smokers are used to for puffing amongst the nonsmoking of our species. The liberation rocks!

-After a few months of switching entirely, glancing at your smile in photos or in the mirror and noticing that your smile gleams so much brighter and whiter without the tobacco stains… e-cigs make you want to smile more, don’t they?

Vaping at Work: What you need to know

vapers-collageThere’s been a lot of buzz about electronic cigarettes in the workplace. It can be a topic as controversial as smoking itself, as some employers allow them to be used freely, and others deem them no different than traditional cigarettes; citing more research is needed before they can be allowed. As e-cigarettes gain popularity, many employers are seeing them as an ideal compromise to traditional cigarettes, which have long been an issue in the workplace. Here’s what you need to know about e-smoking at work, and how to handle the situation if your work environment is new to the whole electronic cigarette thing.

In many circumstances, employers see e-cigarettes as a great alternative to tobacco. They are fine with employees using them at their discretion, knowing they carry no smell, no second smoke, and the vapor basically dissipates into the air without a trace. In many places, it allows smokers to enjoy their e-cigs as they work, without the constant interruption of cigarette breaks, or coming back into the workplace smelling foul and creating an additional disturbance for others.

However, not all places of work are as tolerant, seeing e-cigs as too new to be allowed casually. In these cases, employees typically have to use them under the same rules that apply to traditional cigarettes: outdoors, in a designated location.

If your workplace is on the fence about e-smoking, here are some tips to provide your boss with to help them understand more about electronic cigarettes.

-Everyone involved should be educated on what e-cigarettes are, what they look like, and how to distinguish their appearance from traditional cigarettes. Awareness is key.

-Employers as well as e-smoking employees should be knowledgeable and understanding that these products require proper disposal in regards to electronic cigarette batteries, as they are considered to be electronic waste. Batteries do last a long time, so there would not be a heavy influx of batteries getting disposed of, however.

-Some areas have restrictions regarding smoking in the workplace, including some local governments, 29 states and the District of Columbia. While these laws do not apply to e-cigs, some places are stricter than others in regards to it.

Above all, if your employer is interested in allowing e-cigarettes in the workplace, just a minimal amount of research will be necessary. The most important step towards tolerance is awareness, and for employers, boosting productivity can be a very big motivator!

How to Choose an E-Cig Flavor

Choosing an electronic cigarette flavor may seem hard at first, because with a selection of so many, how do you choose just one? Here is a little guide to helping you deiced which route to go, for the ultimate in satisfaction!

If you are just switching over from cigarettes, consider what you currently smoke. Do you smoke reds? Lights? Menthols? Are you happy with what you are using at the moment, or do you want to try something new? If you are worried about what e-cigarettes taste like, and if they will be similar or totally different from traditional cigarettes, keep in mind that everyone experiences taste differently, and really the only way to know what works for you personally is to just jump right in!

If you want to stick to tobacco, our Tobacco flavor was designed to be a classic, full-bodied, and exceptionally rich version, without the trappings of actual tobacco! Many of our customers have been thrilled with it, and have given feedback that it’s really similar. If you prefer a lighter version, remember that our cartridges come in four different strengths.

Menthol is an absolute staple, and it goes just as perfectly with e-smoking as it does with cigarettes. Our menthol was made to be an excellent balance of flavor and that signature cool menthol tingle, without venturing into minty territory.

If you think fruity is your thing, have a go with our Cherry flavor. It’s sweet, slightly tart, and very delicious.

If you crave something more exotic, try our Vanilla or Java flavors. Both offer new directions in taste when e-smoking, and are totally satisfying if you like sweet and rich flavors.

For those who are just not sure, and intrigued by all of our offerings, what we suggest to you is to try our Optima Flavor Sampler. In fact, we created this selection for those who are just starting out and need the variety of being able to try everything conveniently and cost effectively.

So when it comes to choosing a flavor, don’t let it intimidate you! Go for what you know, or try everything! We like to keep things simple, hope you enjoy!

Get Ready for 2014 with E-Cigs!

New-Years-Eve-Pic2014 is right around the corner, and if you plan on celebrating, don’t forget your e-cigarettes! While it may seem convenient to dabble with traditional cigarettes on big nights like New Year’s Eve, don’t bet on it. Electronic smokes go a lot further, and will help you enjoy your night all the better!

Here a few great reasons e-cigs are a better party match than smoke. Don’t let tobacco cigarettes drag your party down!

-They are much more portable. Carry them in an Optima Hard Pack Case, or safely stash your e-cig around your neck on a lanyard, and they are ready when you need them.

-E-Cigs can be used around nonsmokers, without a problem. No smell, no smoke, no tar, and no ash make them very convenient.

-Unlike traditional cigarettes, they are often permitted indoors and in many public places.

-They are more attractive. Hey, on a night like NYE, you want to look your best in every possible way, even down to your accessories!

-E-Cigarettes make excellent conversation starters. You never know who you’re going to be talking to, and who is going to be curious about your stylish e-cig.

-E-cigarettes won’t have you smelling gross, if you happen to be on date.

-If you only want a few puffs, that’s all you need to take. Unlike regular cigarettes, you don’t need to feel pressured into finishing entire cigarettes if you don’t want to.

-If you are currently an e-smoker, enjoy what you’re used to! If there is one night to really live it up, and enjoy life to the fullest, it’s New Year’s Eve. Send 2013 out with a bang, and enjoy your vapor as you do it!

Wherever you may be celebrating, whether it’s at a big city-wide event, or a wild, raucous house party, make sure you bring your e-cigarettes. Parties are always more fun when you’re relaxed and content, and being able to smoke as you please will only contribute! Happy 2014 from your friends at Optima!

Why 2-Piece Electronic Cigarettes Are Awesome

imagesElectronic cigarettes come in all kinds of different varieties. There are tons of different styles, and so many different options. Every brand offers their own take on the alternative cigarette, and what we specialize in is the 2-piece e-cig.

Some types require you to measure, mix, and fill your own liquids. Not everyone wants these additional steps, which can be messy, dangerous, and an absolute hassle if you are pressed for time. Being able to order pre-filled cartridges and whip out a new one every time the old one has expired is extremely simple, and it’s very convenient to do no matter where you are.

Another great feature of 2-piece e-cigarettes is that they look like traditional cigarettes, and many users, especially beginners, really appreciate that familiarity. They feel like traditional cigarettes, both when you hold them and use them. If you are smoking in the company of a crowd, they will allow you to blend in a little more easily, and not draw too much attention to the electronic device you are using; if that’s what you’re going for.

2 piece e-cigarettes are exactly that; two pieces. The battery is the main part, and the nicotine flavor cartridge connects to it. Within each part are other essential parts, but it is in these two main parts that they come together to create the magic that is e-smoking.

Inside of every battery is a computerized smart chip, a sensor, and the LED light that works as a signal for the user. Inside of every cartridge is pre-filled, flavored nicotine liquid and the atomizer, which is responsible for heating and vaporizing the liquid. Atomizers are known to have a very short performance life, and having them built into the cartridges allows for a new one with every cartridge change; resulting in optimal performance, and less frustration for the user.

With so many different electronic cigarettes available out there, it can be tricky choosing the perfect style. If in doubt, go with the 2-piece. Options, convenience, and having a similar body to a traditional cigarette will do you good!

Live an Active Lifestyle? Choose E-Cigs!

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If you’re an active person, smoking cigarettes is entirely not conducive. And we don’t just say that because we are in the business of e-cigarettes! We say it because we mean it! Traditional cigarettes can be entirely cumbersome, they can take you off your groove, and really just get in the way. If you’re busy being busy and active, e-cigs present a way better lifestyle option!

If you spend time doing outdoorsy things, like biking, hiking, communing with nature, or anything that gets you outside and moving, you know how well cigarettes fit into the equation. They don’t. They need to be lit, they need to be smoked around people who are okay with them, they need proper disposal because polluting is foul, they make you smell bad, and they are simply inconvenient. Stopping to smoke, handle your lighter, spend the time waiting through the whole cigarette, and then dealing with the trash takes time. When you are super busy, in the middle of something fun, and possibly hanging out with a group of people who may not be keen on fitting your smoke breaks into the time schedule, you just need a better, more appropriate option for nicotine!

Imagine you are on the go, and all you have to do to smoke is reach down and grab the device from the lanyard around your neck? You puff, it turns on, you vape, get your nicotine, and let it rest when you’re done. Sounds a whole lot simpler than tobacco , doesn’t it? You have the option of many different e-cigarette accessories, and this adds to the convenience and mobility in a really huge way.

For people with busy lives, traditional cigarettes are entirely passé. They don’t work well with others, they present way too many obstacles, and they are difficult to use in public places. Electronic cigarettes give you so much freedom to enjoy the things you love, no matter where you are, without having to fend off a guilty conscience. If you’re an active person, e-cigs will fit your lifestyle better!

Why E-Cigarettes Are Lighting Up the Competition

4017120_origVaping has gotten so popular in recent times, some smokers may refer to e-cigs as just a trend. However, they are proving to be far beyond just a fad, as so many smokers have taken to their many positive attributes and acquired a new lifestyle in the process.

More Options, More Access

Smokers are surely sick of being told “no.” Of not being able to smoke as they please in the company of others, in most public spaces, indoors, and often whenever they like. How e-cigarettes work allows them to recreate the cigarette experience without any tobacco, therefore producing no smoke. Having an alternative that brings about more ability to have what you want and when you want it makes life more pleasant, and just a little nicer than having to scheme anytime you want to sneak a smoke in.

Choice is Yours

Unlike buying a pack of smokes, you’ve got more choices than just the brand and two flavor options with electric cigarettes. You can choose flavor, nicotine level, which battery style you want, as well as the accessories you want to use. Choices are great, all smokers are different. Vaping gives you more!

Big Savings

Everyone wants to save money, especially smokers who chuck out very unhealthy sums to support the habit. Vaping costs a lot less, with so many more benefits. It’s painful to spend in upwards of $10 a pack everyday for pack-a-day smokers! Please tell me why anyone is still lighting up with tobacco?

Simplicity is Key to Happiness

E-cigs are simpler to use, handle, maintain, and deal with than traditional cigarettes. Ask any e-smoker. Sure there is a bit of a learning curve involved in the beginning, but seriously? Did you figure out how to do all those snazzy tricks with your smart phone right off the bat? Exactly. Electronic cigarettes take the whole concept of smoking and simplify it in a very efficient, modern, mess-free, hassle-free way. They’ll make you happier!